Enhance the entire shopping experience with QR Codes

  • Easily generate QR Codes and add them to in-store displays or hang tags to promote flash sales or special in-store promotions.
  • Let retail shoppers seamlessly explore the additional products you offer online by using QR Codes strategically throughout your store.
  • Add 2D Barcodes, a type of QR Code, to product packaging and share key product details like ingredient information or tutorial videos.
  • See when and where your most loyal shoppers are scanning by analyzing the performance of your QR Codes.

Need a little inspiration? Read our How Marketers Use QR Codes in 2025 report for insights and examples on how to make QR Codes work harder for you.

 

Product with QR code demo

Improve your online retail presence with trackable short links

  • Increase SMS click-through rates with custom short links and make it easy for customers to track or confirm their orders.
  • Get insights into which products are attracting the most demand on social media by adding UTM parameters to every link you share online.
  • Keep your retail promotions agile and never miss a sale by changing the destination of your short link whenever you need to.
Dashboard with stats for shortlinks

Make it easy to discover more with a branded landing page

  • Create a custom landing page that points customers to multiple links so they can easily explore promotions, new arrivals, and limited-time offers.
  • Schedule your links to go live and stop on specific dates so you can ensure the timely promotion of in-store events or online-only deals.
  • Fully customize your page by uploading your retail brand’s logo and choosing the perfect icons, color, background, and font type.
Link-In-Bio example

Make the Bitly Connections Platform your one-stop-shop

  • Manage all your short links, QR Codes, and landing pages in a single unified dashboard to streamline processes and boost efficiency.
  • Attract, retain, and create more meaningful connections with retail customers from one platform.
  • Tap into the power of the tools you already know and love with Bitly’s 800+ integrations.
Bitly Connections Platform dashboard.

Start building powerful connections today

Get started for free

The Bitly Connections Platform

Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.

Get started for free

Short-links illustration example
Bitly link icon URL Shortener Upward facing arrow
A comprehensive solution to help make every point of connection between your content and your audience more powerful.

Popular URL Shortening Features

  • URL shortening at scale
  • AI-generated custom domains
  • URL redirects
  • Advanced analytics & tracking

Get started for free

Learn more

QR code options and sample of colors available
QR Codes Upward facing arrow
QR Code solutions for every customer, business and brand experience.

Popular QR Code Features

  • Fully customizable QR Codes
  • Dynamic QR Codes
  • QR Code types & destination options
  • Advanced analytics & tracking

Get started for free

Learn more

Various samples of Bitly Landing Pages
Landing pages icon Landing Pages Upward facing arrow
Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.

Popular Landing Page Features

  • Custom URLs for social media
  • Customizable landing page
  • Easy-to-manage links
  • Link and landing page tracking

Get started for free

Learn more

What our customers are saying

Frequently asked questions (FAQs)

How can I use Bitly to increase engagement in my retail store?

Whether you’re an online retailer or a brick-and-mortar store owner, the possibilities for using Bitly in customer engagement are endless! Here are some ideas on how to use Bitly products:

  • Bitly Links: Bitly’s branded short links help retail businesses make the most of their SMS and email marketing campaigns. Use them to direct customers to personalized offers in cart abandonment campaigns or review platforms to collect feedback.
  • Bitly Codes: When added to physical materials like store signage, product displays, and hang tags, QR Codes bridge the gap between offline touchpoints and online content. They provide quick access to product information, video tutorials, flash sales, and loyalty program signup pages.You can even customize the codes to match your branding and swap out their destinations whenever necessary to ensure customers only have access to up-to-date content.
How can Bitly help my retail business attract and retain customers?

Bitly can help you attract and retain customers via short links, QR Codes, mobile-optimized landing pages, and analytics.

Bitly Links and Bitly Codes help reach customers across a wide range of channels, including SMS, email, social media, physical signage, and print materials. They provide seamless access to special offers, order updates, and personalized deals, which can promote brand awareness among new audiences and improve engagement with existing customers, supporting your acquisition and retention efforts.

Bitly Pages also helps by providing a distraction-free environment for customers to engage with your brand. You can use these landing pages to share product details or online-only deals, enhancing your brand or product awareness campaigns.

In addition, Bitly Analytics helps you understand customer behavior and preferences by revealing which content and offers resonate most with your audience. This insight allows you to refine your strategies for stronger engagement and continued customer loyalty.

How do retailers use Bitly for promotions or new product announcements?

Retailers use Bitly’s short links and QR Codes to point to and provide instant access to landing pages featuring new arrivals, limited-time offers, or product drops, eliminating the need for extensive manual searches. Many use them across numerous channels, from physical touchpoints like in-store signage to social media posts, to help maximize sales and pre-orders.

Bitly’s landing pages are also invaluable. They provide comprehensive product details and house multiple links directing customers to promotions like seasonal collections and offers, encouraging conversions.

You also don’t have to manually add or remove the links when running time-sensitive campaigns; our landing pages have a scheduling feature that lets you choose when links go live and expire. This allows you to focus on other aspects of your campaign, like delivering customer orders.

Does Bitly integrate with the retail tools I already use?

Bitly integrates with hundreds of tools, including CRMs like Salesforce, marketing automation services like HubSpot, and social media management platforms like Sendible, to facilitate seamless retail workflows. With these integrations, you can unlock functionality like automated link (and QR Code) creation and analytics without switching platforms, which could mean faster campaign rollouts and improvements.

If you can’t find a direct Bitly integration for your tool of choice, you can always use the Bitly API to create custom integrations. Alternatively, you can use Zapier to connect Bitly to retail tools, such as:

  • Shopify to seamlessly create QR Codes and short links for new products.
  • Typeform to create short links for your feedback requests.
  • PayPal to automatically create Bitly Links for every transaction.
  • Mailchimp to quickly create relevant Bitly Links in email marketing campaigns.
What Bitly tools help connect in-store and online retail experiences?

Bitly Pages, Codes, and Links. For example, Bitly Pages can help you create shoppable landing pages for products that may be unavailable in-store or are out of stock. You can then link these pages to Bitly Codes and display them around your store to make it easy for shoppers to place online orders.

Alternatively, you can offer detailed product information for in-store items on your Bitly Pages, generate QR Codes for these pages, and add them to product displays to help shoppers make well-informed decisions. For complex products, you could include Bitly Links that direct audiences to video tutorials on your landing pages.

The Bitly Connections Platform lets you manage and track all these touchpoints in a single centralized dashboard, eliminating the need for multiple tools.

Is there a free plan available for retailers to get started?

Yes! Bitly offers a free plan with link-shortening capabilities, QR Code generation with basic customization features, and limited scan and click analytics. This is an excellent choice if you want to give Bitly a try before committing.

We also provide various paid plan tiers—our Core, Growth, Premium, and Enterprise offerings—each unlocking advanced features. These paid plans include more extensive customizations (for QR Codes, landing pages, and short links), UTM building capabilities, and advanced click and scan analytics—just to highlight a few of the additional tools available to our customers.

Whether you’re a small team with a limited budget, a mid-sized retail business seeking a reliable yet cost-effective solution, or an enterprise looking to take full advantage of the Bitly Connections Platform, Bitly has a plan for you.

Get closer to your audience
and customers today

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

Get started for free

Connections Platform dashboard